The challenge

A leading logistics and commercialization consulting firm decided to implement a thought leader and brand ambassador program through magnettu. Their goal was to attract new clients and establish themselves as an industry leader, as their sales are highly consultative, with an average deal size exceeding €200,000. LinkedIn is their primary marketing channel, but they needed visibility for their commercial and executive teams to generate sales opportunities and attract talent.

The solution with magnettu and its advocacy software

Thanks to magnettu, the marketing department launched an ambassador program that maximizes organic reach and brand authority. The platform enables them to:

• Generate effective, regular content: now, each employee posts on LinkedIn twice a week, compared to the industry average of only once a month.
• Reduce advertising costs on LinkedIn: by achieving substantial organic visibility, they have reduced their paid ad expenses by 80%.
• Optimize content planning and creation: with magnettu, they’ve saved 65% of the time typically spent on these tasks, allowing the team to focus on strategy and client engagement.

Results in numbers

Over the year, the company has achieved impressive results:

• Sales opportunities generated amounting to over €2 million.
• More than 60 active employees in the ambassador program, sharing relevant content weekly.
• Annual 3x growth in LinkedIn followers.
• Annual 7x growth in LinkedIn views.

What we love most about this case: the data shows that combining employee personal brands with the corporate brand creates an unbeatable mix.