What is the Social Selling Index (SSI)?

The Social Selling Index is an indicator that LinkedIn uses to measure the level of relevance of users of the platform. It is also known as SSI and is calculated in a range of 1 to 100, with 100 being the highest value.

Sí. Nuestra plataforma funciona a nivel internacional y en el actualidad tenemos partners y afiliados en diferentes lugares del mundo.

Depende del programa. Desde la primera llamada hasta que empecemos a colaborar podrán pasar entre 1 y 3 semanas.

No. Nuestro objetivo es crecer y ayudar a que tu negocio crezca. Esto lo hacemos a través de nuestras alianzas para que puedas ofrecer un componente tecnológico entre tus servicios.

What does LinkedIn take into account to determine the Social Selling Index?

The platform is based on 4 factors to calculate your SSI. Below, we detail them and give you tips so you can increase your social selling index.

Establish your personal brand

This is a key factor, since it takes into account the optimization of your LinkedIn profile based on your objectives and the type of content you share on the platform. For this, it is essential that you fill in all the fields in your profile and that you also make sure of the following.

Have a good headline: it must be clear, precise and summarize your value proposition in a simple and understandable way. (here you can use our free tool to generate a LinkedIn headline).
Create a relevant biography: a relevant biography must tell who you are, reflect what value you bring and, above all, be persuasive enough for people to be encouraged to add you to their network of contacts (we also recommend using our free tool to create your LinkedIn bio).
Share valuable content: this is the most relevant thing. LinkedIn is a network for building relationships and people value learning and empathizing with other users. Don't be afraid to share and talk about your experiences (we have a free tool to generate your LinkedIn posts).

Find the right people

It's crucial that you spend time nurturing your network of contacts on LinkedIn to improve your social selling index. But beware, this is not going to add to anyone. You must find users who can benefit from your knowledge, or who in turn can inspire you.

Our recommendations:

Use the filters to search for people: in the search bar you can search for users and filter by different criteria. Use contextual keywords (such as a marketing expert) and regularly spend time expanding your network.
Use the QR in your profile to connect: we love this tip because it's about taking a leap into real life. On LinkedIn, you have the option of generating a QR that anyone you show it to can scan to land on your profile. It's like a classic but digital cover letter. (We explain it to you in the image below)
Proactive participation: discover interesting profiles in the comments of posts you like. They're a great source of inspiration for finding relevant LinkedIn profiles.

Interact by offering interaction

Remember that LinkedIn's main objective is to create lasting relationships. Therefore, one of the most important factors in SSI is that you constantly work to generate valuable relationships. Here are our tips:

Comments: Participate in conversations through personalized comments on your network posts.
Participate in different groups: LinkedIn groups make it easy to share information by topic.
Share deep content: Remember to share content that brings value to your network. Educational content will always be a good option.
Private messages: Don't abuse them. Here the tip is to use them for conversation and not as a newsletter to sell.
LinkedIn live: If you're up for it, you can do live events. It's a great tool for generating content and authority.

Create relationships

As we mentioned in the previous point, generating relationships is the basis of any LinkedIn strategy. But how do you do it?

Consistency: Interact frequently with your network of contacts.
Share: Don't keep anything to yourself. Provide value, advice and personalize your interactions.
Celebrate: Don't waste an opportunity to recognize your network's accomplishments.

Social Selling Index - calculate it here for free

Now you may ask yourself, where to calculate your social selling index?

This is the official LinkedIn link for calculating your SSI.

What SSI value is good?

At Magnettu, we recommend using metrics as a benchmark to find improvement points. Not as a factor to compete and frustrate you. Not consistent, anything higher than 50 is well above the average number of LinkedIn users worldwide.

How can you use SSI?

For us, the most important thing is that you use its 4 components to identify points of improvement in your personal brand strategy on LinkedIn. It's basically a compass for identifying areas where you need to improve.

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