The challenge

A well-known agency focused on managing personal brands on LinkedIn, overseeing more than 50 personal brands (including CEOs, sales directors, and even political figures), faced significant operational challenges.
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Issues such as password security, time-consuming reporting tasks, and cumbersome processes for content planning, approval, and publication complicated their workflow.

The solution

We streamlined the management of over 50 personal brands into a single platform, delivering multiple benefits:

• Security: brand managers can view LinkedIn metrics for all profiles without handling passwords.
• Simplified approvals: content validation with clients via a single link, eliminating tedious processes.
• Accelerated content creation: agile ideation and production of content, powered by magnettu’s AI.
• Team collaboration: all brand managers operate on one platform, enabling transparent activity tracking.

Results in numbers

Since implementing magnettu, the agency’s results have been remarkable:

• 25% revenue growth in under 6 months by managing a larger volume of brands.
• A weekly reduction of 3 hours per brand manager in operational tasks.
• 70% savings in tech stack costs by centralizing everything in magnettu, eliminating the need for multiple platforms.
• 40% increase in client posts by removing bottlenecks in validation processes.

And best of all, they are generating nearly 2 million monthly views for their clients, equating to over €40,000 in media value.