Context

At magnettu, we’ve developed software designed to empower personal brands on LinkedIn, with features tailored for agencies, marketing departments, and professionals seeking to build their reputation. This internal success story highlights how we leveraged our CEO Rafael Calle’s personal brand to generate business opportunities and expand our global presence.
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The Challenge

Our challenge was to organically position magnettu in front of marketing directors, agencies, and professionals interested in promoting their companies and services on LinkedIn. With a strategy focused on building our personal brand authority, we aimed to:

• Generate reach
• Increase brand recognition
• Close sales calls

How We Achieved It

• Graphics and Scheduling: We designed an appealing visual strategy and a robust content calendar.
• Authors and Inspiration: We defined inspiration sources and style for each post.
• Analysis and Tags: We tagged content to optimize result analysis.
• Link to Support and Consulting Hub: We provided easy access to resources and consultations through direct links in the posts.

Results in numbers

Thanks to this strategy, in the past month we achieved:

• €38,000 in estimated media value in less than 2 months.
• 7 new international clients in less than 2 months.
• Organic growth of around 2,000 followers per month.
• A viral post, generating wide visibility.
• An average of 5 sales calls weekly.
• 15 daily B2C sign-ups on our platform.
• Business agreements in 8 countries.

And what we love most: using our own tool and personal brand to grow on LinkedIn brings us closer to understanding our clients and improving our platform.