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Why Do You Need a Brand Ambassador Program? Data and Benefits You Can’t Ignore
In a world where trust is an invaluable resource, brand ambassador programs have become an essential strategy for companies seeking to stand out in competitive markets.
But what makes them so effective? In this blog, we'll explore key benefits, impactful data, and benchmarks that will help you understand why implementing an ambassador program can transform your company. In addition, we invite you to download our Guide to Creating an Impact Ambassador Program, a practical tool to get started today.
Sí. Nuestra plataforma funciona a nivel internacional y en el actualidad tenemos partners y afiliados en diferentes lugares del mundo.
Depende del programa. Desde la primera llamada hasta que empecemos a colaborar podrán pasar entre 1 y 3 semanas.
No. Nuestro objetivo es crecer y ayudar a que tu negocio crezca. Esto lo hacemos a través de nuestras alianzas para que puedas ofrecer un componente tecnológico entre tus servicios.
A brand ambassador program consists of turning your employees, loyal customers or strategic allies into active promoters of your company.
These people are more than spokespersons; they are genuine advocates who, by sharing their experiences and perspectives, build trust in your audience.
While traditional campaigns seek mass reach, ambassadors generate authentic connection, especially in saturated markets.
Why does it work?
● Trust: According to the Edelman Trust Barometer, 92% of people trust recommendations from people they know more than traditional advertising.
● Engagement: Brands with well-structured ambassador programs generate 27% more interactions on social networks compared to those without them.
Posts from employees and allies have an organic reach 8 times greater than official brand posts, according to LinkedIn.
Why?
Because people trust people, not logos.
Success story with Magnettu:
How a logistics and marketing consultant managed to position itself as a reference and boost its sales with the help of magnettu in 1 year.
What did they achieve
● Sales opportunities generated by more than 2 million euros.
● More than 60 employees active in the ambassador program, sharing relevant content on a weekly basis.
● 3X annual growth in followers on LinkedIn
● 7X annual growth in views on LinkedIn.
Content generated by ambassadors has 28% more credibility than content produced by agencies or marketing teams. In addition, it is an inexhaustible source of genuine stories that connect emotionally.
Companies with ambassador programs produce 3 times more monthly content, without significantly increasing their marketing budget.
Do you want to see these results in your company? Download our Guide to Creating an Impact Ambassador Program and start creating value today.
Leading companies with successful programs
➦ Microsoft: Its “Microsoft Advocates” program managed to increase job applications in key areas by 43% thanks to the content shared by its ambassadors.
➦ Adobe: By empowering employees to be brand advocates, they generated 30% more content on social networks with minimal investment in paid campaigns.
Widespread impact:
● The ROI of ambassador programs is 35% higher than that of traditional advertising campaigns.
● Companies with these types of programs are 70% more likely to retain valuable employees, as a sense of belonging is encouraged.
● LinkedIn is the preferred platform for B2B marketing.
If you don't have an ambassador program yet, don't worry. Our Guide to Creating an Impact Ambassador Program it will take you by the hand to:
● Define clear and measurable objectives.
● Identify ideal ambassadors.
● Design attractive incentives that motivate your employees
● Measure the impact of the program with practical tools
The data is clear: companies with brand ambassador programs have a significant competitive advantage.
It's not just about generating content or increasing reach, but about building trust, fostering commitment and strengthening organizational culture.
If you're ready to take this step, our Guide to Creating an Impactful Brand Ambassador Program it will provide you with everything you need to design a structured plan, from defining objectives to creating attractive incentives.
But designing the plan is just the beginning. To run it efficiently and measure its success, you need a powerful tool like Magnettu.
With Magnettu you can:
● Simplify the scheduling of your ambassadors' posts.
● Gamify the program with automated rankings and rewards.
● Measure in real time the reach, engagement and conversions generated.
Make your team the heart of your brand and maximize results with magnettu.
Test Magnettu free for 7 days and carry out your brand ambassador strategy in the best way.
We have been inspired, shared and collaborated with most influential personal brands of LinkedIn To build magnettu.
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