Why optimize your LinkedIn profile?

LinkedIn has evolved beyond being a simple repository of work experience; it has established itself as the leading platform for professionals and companies looking to expand their reach and strengthen their presence in the market.


But Why LinkedIn?

LinkedIn's Global Reach

With more than 1 billion members worldwide, LinkedIn is positioned as the largest professional network in the world.

In addition, more than 75% of its users come from outside the United States, demonstrating its wide international penetration.

B2B Marketing and Customer Generation

LinkedIn is the preferred platform for B2B marketing.

➦ 96% of B2B marketers use LinkedIn to distribute content.
➦ 80% of B2B leads come from this platform, compared to 13% generated on X (formerly Twitter) and 7% on Facebook.

Visibility to recruiters and potential partners

LinkedIn makes it easy to expand your professional network.

Every week, 61 million users seek employment on the platform, and six people are hired every minute through the network.

More than 77% of recruiters use LinkedIn to search for candidates.

Optimizing your LinkedIn profile not only increases your visibility in the labor market, but it also strategically positions you to take advantage of business opportunities and establish valuable connections in your sector.

And with these 13 steps, you'll make it easier for people to connect with you and you'll attract more attention to those 1 billion users who are on the network.

1. Choose a professional, up-to-date profile picture

Your profile picture is the first thing that catches your eye. Transmitting professionalism and closeness is essential.

Tips for choosing your perfect photo:

● Use a recent image that represents what you currently look like.
● Your face should occupy 60% of the photo; avoid full body photos.
● Dress as you would for a normal day at work (If you normally wear a noticeable outfit, just as if you wear a hoodie)
● Smile naturally to convey confidence.

Remember that this photograph accompanies you in every interaction you make on the web. If from the beginning you see a photograph that does not convey trust, that is overproduced, that is very misaligned with your profile, etc. It will have the same effect as if you put a careless photo.

That's why the best thing you can do is find the right time and take a specific photo for this network.

2. Add a background photo that reflects your brand

The background photo is a visual element that can make your profile stand out, not on a search level, but on an aesthetic level. Take advantage of this space to:

● Reflect your industry or professional interests
● Show a message or graphic that reinforces your personal brand.
● Show your connection to your work.
● Give an overview of what you are looking for on the net.

A well-chosen background transforms your profile into a more memorable experience for whoever is viewing it.

Before publishing it, check that its visualization is complete in the mobile version as in the desktop version. This is ours (for now)

3. Make your headline stand out

Instead of “Marketing Manager,” try:
“Marketing Strategist | Transforming Data into Impressive Results.”

‍In addition, it is important to keep in mind that you can choose two types of optimization.

If your profile already generates enough views and people see it. The best thing to do is to bet on a headline that is more focused on creativity, which sets you apart from other profiles similar to yours.

For example:
“Transforming marketing strategies into tangible results for the B2B world at magnettu.”

‍If your profile is not as visited and you are looking for more people to find it, use it as an SEO space, with keywords and optimized to give as much direct information as possible about your expertise.

For example:
‍“B2B Marketing Manager at Magnettu | Digital Marketing Strategist | SEO and Organic Content Specialist | MBA from the University of Massachusetts”

‍If you are looking for suggestions, I recommend using our online tool to create your LinkedIn headline completely free of charge.

4. Turn your bio into an engaging story

The LinkedIn summary is your chance to connect on a personal and professional level.
‍Keys to a good “about”:
● Start with a hook that captures attention.
● Talk about your purpose and values.
● Detail how your skills positively impact your industry.
● Use a close but professional tone.
● Use it as an SEO tool to help people find what they're looking for in you.

As in the case of the headline, there are two options to do so, the first is to quickly say concrete actions, especially if your goal is to grow your community and reach.

Focus on something more direct and that attracts attention very quickly.

‍Example:
“As a specialist in educational technology, my mission is to close the digital divide in vulnerable communities. With more than 10 years of experience in solution design, I have led projects that transformed teaching in more than 20 schools.”

‍If you are interested in letting people know who you are right from the start for hiring, financing, etc. Surely you will have to work a little more on your bio and give it a deeper touch accompanied by search strategies.

‍Example:
‍“I close the digital divide and transform education in vulnerable communities. With more than 10 years of experience in educational technology, I have led initiatives that impact more than 20 schools, creating innovative solutions that empower students and teachers.

Experience:

Solution Design: Development and implementation of technology adapted to educational needs. Project Leadership: Coordination and management of projects that have improved the quality of teaching.

Training: Training and support for teachers for the effective integration of technological tools in the classroom.

My approach is based on collaboration and empathy, working hand in hand with communities to ensure equitable access to education.‍

‍Areas of expertise: Educational Technology | Closing the Digital Divide | Project Leadership | Teacher Training | Educational Innovation”

For this you can use our free online LinkedIn bio creation tool.

5. Update your skills and manage them proactively

The skills section validates your experience and makes it easier for others to support you.
‍Steps to optimize your skills:
● Select between 5 and 10 key skills that define you.
● Prioritize skills relevant to the role or sector you are aspiring to.
● Request endorsements from people you've worked with.

The quality of your skills is more important than the quantity. Keep the list organized and up to date.

Apply only to people who can truly support you, courage, forget about your family and friends. It might help at first, but it really shows when they're people you haven't worked with.

6. Request and manage recommendations

Recommendations are personalized testimonials that give credibility to your profile.
‍How to ask for effective recommendations:
● Personalize your request and mention why you value their recommendation.
● Ask colleagues, supervisors or clients to describe specific examples of your work.
● Respond kindly by thanking you for your time.

A good recommendation is specific and reinforces the skills and values that you highlight in your profile.

In this case, you can go to people who are closest to you, as long as they have worked with you or are aware of your work attitude.

7. Activate the creators mode

Creator mode is a tool that enhances your visibility on LinkedIn, allowing you to highlight posts, key topics and followers.

‍Creator mode benefits:

● Prioritize your content over your work experience.
● Add hashtags that reflect your areas of expertise.
● Increase your reach and position as an expert.

Activate it from your profile settings and customize the topics you want to highlight.

This without the next step doesn't make sense, in the end you're telling LinkedIn that you'll be a content creator, if you don't start creating it, your profile won't be relevant.

8. Share relevant content and provide value

Publishing and sharing content demonstrates your commitment to your industry and strengthens your personal brand.

‍Content ideas to share:

● Reflect on trends in your industry.
● Recent accomplishments or key learnings
● Well-founded opinions on relevant articles.

Accompany each post with questions or calls to action that encourage interaction.

Reply to any comments they make to you and interact with other content. Use LinkedIn as the social network that it is.

‍If you need content ideas, we recommend using our free tool for creating posts. 

If you want to go further, use our content calendar tool for different social networks.

If you're looking for a tool to manage all of this, from ideation to publication from one place, use magnettu for 7 days free of charge.

9. Add certifications and academic achievements

Highlight your skills with LinkedIn Learning certifications or courses relevant to your field.

It includes:

● Technical Skills Certificates.
● Outstanding awards and achievements.
● Relevant academic projects.
● Masters and external courses.

This reinforces your authority on key issues and positions your profile as a valuable resource.

ALL recognition is important, even if you are a financier and you won a neighborhood soccer championship, you should comment on it, not exactly in the certifications, but all these achievements make people connect with you, admire you and create closer ties that in the future can represent great opportunities.

10. Build a strategic network

Connecting with the right people on LinkedIn amplifies your reach and opportunities.

‍How to grow your network:

● Synchronize your email to find relevant contacts.
● Send personalized requests after meetings or events.
● Join LinkedIn groups to interact with professionals in your industry.

A well-managed network opens doors and increases your visibility.

In this 30-second video, we'll tell you who we think you should connect with.

11. Use multimedia content to enrich your profile

LinkedIn allows you to include documents, videos, and presentations.

Use this feature to:

● Show case studies.
● Share featured presentations.
● Post videos that demonstrate your skills or recent projects.

Visual content makes your profile more attractive and dynamic.

Vary your content with videos created by you, videos of other people on topics of interest to you, own photos, photos of third parties, phrases, interactive carousels, information carousels, blogs, surveys, etc.

Feel free and experiment. In this case, what we tell you works for some, we are clear that it does not work for everyone, is a process of discovering you and your audience.

For this analysis we use our analytics tool, which you can find on Magnettu, but which we explain it to you better here.

12. Participate in collaborative articles

LinkedIn now allows users to contribute to collaborative articles based on artificial intelligence.

If you're invited, take the opportunity to:

● Show your knowledge on specific topics.
● Increase your reputation as an expert

This element was the one that used to be able to have the “Top Voice” badge on LinkedIn, now this is no longer the case, but it is part of the content you can try on the network.

Who knows, if you do it right and in a moment they reactivate it, you will be rewarded for having been doing it during this time with a badge that will position you much better in search engines and as a reference in your industry.

13. Customize your URL and keep your profile public

Having a personalized URL for your LinkedIn profile enhances your personal brand and makes it easier to share.

This is one of the easiest actions to do, but that few people do it and for this we have created the next blog so you know how to do it.

Optimizing your LinkedIn profile in 2025 is an investment in your professional future. From choosing a suitable photo to building a strategic network, every element of your profile contributes to your personal brand. Follow this guide to transform your profile into a powerful tool that boosts your career and connections.

Everything you do on your LinkedIn profile doesn't make sense if you don't make content to position your personal brand, you're not constantly looking for ways to improve, you don't add value to your followers, etc. And that's why we created Magnettu, to be the tool that helps you boost your personal brand. Try it free for 7 days.