The way you present your profile or business page on LinkedIn can make a difference.

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Did you know that the correct size of images and videos not only improves the appearance, but also increases engagement?

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In this detailed guide, we explain all sizes and technical specifications of images and videos on LinkedIn to maximize the impact of your professional presence.

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1. LinkedIn profile image size

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La profile picture is key to projecting a professional image. This is the first element seen by those who visit your profile or interact with your posts.

• Recommended size: 400 x 400 px.
• Minimum size: 130 x 130 px.
• Supported format: JPEG or PNG.
• Maximum weight: 3 MB.

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Tips:

• Use a sharp, well-lit photo, preferably on a light background.
• If you represent a personal brand, choose an image that communicates trust and professionalism.

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2. Header or cover image size

La cover image it's an excellent opportunity to reinforce your personal or business brand. It's the background behind your profile picture, so it should be visually appealing and relevant.

For personal profiles:

• Recommended size: 1584 x 396 px.
• Aspect ratio: 4:1.

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For company pages:

• Recommended size: 1128 x 191 px.
• Aspect ratio: 5. 9:1.
• Make sure your design adapts to both large and mobile screens, as LinkedIn crops images depending on the device.

Tips:

• Avoid including excess text, as it can be cut off on mobile devices.
• Use images related to your industry, achievements, or company values.

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3. Image sizes in publications
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LinkedIn posts allow you to include images to capture the attention of your audience. Using the correct dimensions ensures that images look complete and professional.
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• Standard publications with image:
  • Recommended size: 1200 x 627 px.
  • Aspect Ratio: 1. 91:1.
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• Publications with link:
  • Viewable size: 520 x 320 px.
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• Carousels (PDFs with multiple slides) :some text
  • Recommended size: 1080 x 1080 px (square).
  • Maximum file size: 10 MB.

Tips:

• Carousel images must be clear and legible, with minimal but impactful text.
• Optimizes the use of colors and graphics to attract clicks.

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4. LinkedIn company logo sizes

If you manage a business page, the logo is essential for identifying your brand.

• Recommended size: 300 x 300 px.
• Minimum size: 268 x 268 px.

Tips:

• If your logo has a transparent background, test it on both light and dark backgrounds to ensure it looks good on both.

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5. Size of videos on LinkedIn

Videos are an excellent resource for attracting attention, and LinkedIn supports several formats. It's crucial to respect the specifications to ensure trouble-free viewing.

General Specifications:

• Maximum file size: 5 GB.
• Minimum file size: 75 KB.
• Duration: between 3 seconds and 10 minutes.
• Accepted resolution: from 256 x 144 px to 4096 x 2304 px.
• Aspect ratio: from 1:2.4 to 2. 4:1.
• Frame Rate (FPS): between 10 and 60 fps.
• Compatible formats: MP4, WebM, H264, VP8, VP9, and others.

Short videos (9:16 - vertical format):

• Recommended resolution: 1920 x 1080 px.
• Optimal duration: between 30 seconds and 2 minutes.

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6. Image and video specifications for LinkedIn Ads
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If you use LinkedIn Ads as part of your marketing strategy, knowing the right measures is essential to make your ads look attractive and effective.
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Images in LinkedIn Ads:
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• Recommended size:
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  • Square image: 300 x 300 px.
  • Banner image (rectangular): 1200 x 627 px.
    
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Videos on LinkedIn Ads:

• Recommended sizes depending on format:some text
  • Horizontal (16:9): 640 x 360 px to 1920 x 1080 px.
  • Square (1:1): 360 x 360 px to 1920 x 1920 px.
  • Vertical (4:5): 360 x 450 px to 1080 x 1350 px.
  • Vertical (9:16): 360 x 640 px to 1080 x 1920 px.
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• Optimal duration: between 15 and 30 seconds.
• Maximum file size: 500 MB.
• Supported format: MP4.

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7. Other visual elements on business pages
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LinkedIn allows you to customize sections such as “Business Life” within corporate pages. Here are the key dimensions:

• Main image of the “Business Life” tab:
  • Recommended size: 1128 x 376 px.
• Custom modules:
  • Recommended size: 502 x 282 px.
• Company photos:
  • Recommended size: 900 x 600 px.

Tips:

• Use authentic, high-quality images that reflect your company's culture and values.
• The images in this section must be professional, yet close to connect emotionally with your audience.
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8. Final tips for images and videos on LinkedIn

1. Quality before quantity: Always use high-resolution images and videos, but don't exceed the allowed size limits.
2. Avoid excessive text: especially on covers and publications, since it can be cut or unreadable.
3. Preliminary tests: Before publishing, check how your images and videos look on different devices (mobile, tablet, desktop).
4. Visual cohesion: Maintain a consistent style in colors, fonts, and design to reinforce your brand.

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Optimize your LinkedIn posts with the right visual content
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Visual content is essential to capture attention on LinkedIn, but success also depends on the structure and writing of your posts. If you want to learn how to combine images and texts effectively, we recommend reading our blog: How to write a good post on LinkedIn.
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Learn to create compelling publications that stand out in your industry while maximizing visual quality.

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Taking care of images and videos on LinkedIn is not just an aesthetic detail, it's a tool for projecting professionalism, standing out from the competition and strengthening your personal or business brand. Now that you know the technical specifications, put these recommendations into practice and take your LinkedIn profile or page to the next level.
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Ready to optimize your content?
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Try Magnettu free for 7 days and boost your visual strategy on LinkedIn in a professional way.

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