Posting on LinkedIn is like attending a work meeting: you don't want to be late, but you don't want to be the person who keeps talking and doesn't say anything important. The key is to find a balance.
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This article will help you understand how and when to publish, whether it's to boost your personal brand or build a strong corporate presence.
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How many times should you post on LinkedIn?
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Here's the short answer: 2 to 5 times a week. But don't go yet. This figure varies depending on whether you're a personal brand or a company, and how your audience interacts.
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For personal brands
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If you're an entrepreneur, professional, or content creator, your goal is to stand out without saturating.
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• Ideal Frequency: 2 to 5 times a week.
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• Why it works:
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  1. Friendly algorithm: The LinkedIn algorithm prioritizes quality and relevance. It doesn't matter if you post every day, if no one interacts with you.
  2. You maintain interest: posting sparingly prevents your contacts from thinking “this guy again...”.
  3. Time to shine: LinkedIn posts can be visible for up to 48 hours. You can even see posts that after weeks continue to give you reactions.
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What happens if you publish less? You become a forgettable anecdote. ?More? You'll be like the seller of mobile plans. Pure spam.
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For corporate brands
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Companies have more freedom to publish, but that doesn't mean they should bomb their followers.
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• Ideal Frequency: 4 to 7 times a week.
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• Why it works:
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  1. Variety of content: you can mix topics such as business culture, achievements, trends and unsaturated marketing campaigns.
  2. Constant Authority: companies that publish regularly are perceived as trustworthy and active.
  3. Increased engagement: LinkedIn reports that companies that publish weekly see an increase of 200% in interactions.
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When is the best time to post on LinkedIn?
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Deciding when to publish is almost as important as the content itself. The best days and times depend on the habits of your audience, but here are the general trends:
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Better days
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• For personal brands: Tuesday, Wednesday and Thursday, days with the highest professional activity.
• For companies: Tuesdays and Thursdays are ideal, but so are Mondays for important announcements.
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Better schedules
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1. 8 a.m. to 10 a.m.: Start of the workday, when people check networks while drinking coffee.
2. 12 p.m.: Lunchtime, perfect time for a quick scroll.
3. 5 p.m. - 6 p.m.: End of the workday, when users are looking for inspirational content.
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Advice: Use tools such as Magnettu to analyze your posts and adjust schedules according to your audience's preferences. Each audience is different and depending on your type of content who knows and even Sundays at 3 am may be the time that best performs your content.

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What factors influence your ideal frequency?
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Not all accounts work the same way. What works for a global company will not be the same as for a freelance designer.
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1. Size of your network
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• Small networks: post less and focus on personal interactions.
• Large networks: you can post more without fear of saturating.
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2. Your industry
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• Dynamic sectors (technology, marketing, finance): Post daily or about 5 times a week. These are topics that change a lot from one day to the next and where part of demonstrating your opinion leadership is based on being up to date and being the first to communicate it.
• Specialized sectors (education, health, manufacturing): 2-3 weekly posts are enough.
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3. Type of content
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If your content is deep and educational, you don't need to post as much. But if you make lightweight, visual posts, you can increase the frequency.

Ideally, you should mix the type of content or publish 5 technical posts a week or 5 generic posts. Find your perfect mix.
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What type of content generates the most engagement?
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Content on LinkedIn isn't a buffet: you can't offer anything and expect everything to be well received. Here are some ideas that do work:
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For personal brands
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1. True stories: share learnings, failures and achievements. Vulnerability connects more than any data.
2. Questions and surveys: involve your network by asking for opinions.
3. Educational content: solve common problems in your industry.
4. Short videos: they increase engagement in a 20% compared to plain text.
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For companies
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1. Industry news: be the reliable source of news.
2. Organizational culture: show your team and values.
3. Case studies: share success stories with customers.
4. Interactive content: surveys, infographics and videos.
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Please avoid posts such as “Success is the sum of small efforts”. We already know, we need something more useful.
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If you are going to tell me about this, I hope to know what small efforts of yours have led to your success, but if I want only motivational phrases I can ask for them at home.
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How to maintain consistency without going crazy?
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This is where the magic of organization comes in. These tools and tips will make maintaining your strategy a breeze:
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1. Create an editorial calendar: plan your posts so you don't improvise.
2. Use magnet: Schedule posts, analyze results and optimize your strategy without stress.
3. Reuse content: turn an article into a carousel, a carousel into a video, or a video into featured quotes.
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If you want some tips so you don't lose inspiration we recommend that you read this blog about it.

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Analyze and improve your strategy
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Posting without measuring is like shooting without aiming. These metrics will help you know what's working:
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• Scope: number of people who viewed your post.
• Engagement: interactions such as likes, comments and shares.
• Clicks: indicate genuine interest in your content.
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Test and Adjust: Change schedules, publication styles or frequency to find your ideal formula.
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FAQs
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What happens if I post too much?
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Your audience ignores or silences you. Even worse, LinkedIn could reduce the reach of your posts.
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What if I publish too little?
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The algorithm forgets you, and so does your audience. It depends on your objective, but we must say that a marketing “strategy” is not to publish when there are topics to talk about, it is to make the topics interesting and consistent enough so that every week you can contribute something new and valuable.
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What is the most important time for a publication?
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The first 60 minutes are key. It's when LinkedIn analyzes the impact of your content and decides if it deserves more visibility. Normally, all content has a sample space of 60 minutes, where it determines how much more is going to be shown to the network.

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Quality, Consistency, and Connection
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Posting on LinkedIn isn't just about filling up your feed, it's about providing value at the right time and with the right frequency.

Whether you're a personal or corporate brand, The ideal strategy is around 4 weekly publications, but always with relevant and attractive content.

Test Magnettu free for 7 days and carry your strategy. Because growing on LinkedIn isn't magic: it's smart planning.

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