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In this blog we are going to explore How to go viral on a LinkedIn post, breaking down real examples of publications that achieved significant reach, outstanding interactions and a high organic impact.
We have selected 10 viral posts which address various topics, from professional achievements and visual education to controversies that generated debates. Through an in-depth analysis of each case, we will identify common patterns, differentiating elements and key strategies to replicate success.
The blog is organized as follows:
- Individual analysis of posts: a detailed breakdown of each publication, explaining its impact, strategy, predominant sentiment, and its estimated economic value (SMV) calculated according to LinkedIn's CPM.
- Summary of common elements: an analysis of the factors that all these posts share and how to take advantage of them.
- Practical recommendations: actionable tips to increase the likelihood of virality in your posts.
- Final reflection: insights on the topics covered, their relevance and how they affect the reach and perception of your content.
This blog is a comprehensive guide to understanding what makes a LinkedIn post stand out, how to handle comments (positive or negative), and how to take advantage of emotional, educational or controversial issues to capture the attention of your audience.
Individual analysis of viral posts
Below, we present a detailed analysis of each of the selected posts, including key metrics, strategies used and their Social Media Value (SMV) calculated with a CPM of 18 euros.
Analysis of Ale Benavides' viral post
- Reactions: 11,300
- Comments: 258
- Shared: 1,930
- Scope: 1,400,000 views
Post content and strategy
- Scannable structure: the use of clear steps (Eisenhower Matrix, practical recommendations) allowed users to quickly find value.
- Motivational language: openness inviting us to stop being a “victim of time” connects emotionally, appealing to personal responsibility.
- Differentiated visual: its handwritten design not only captures attention, but also reinforces the perception of closeness and authenticity.
- Active Interaction: Ale responded to most of the comments, encouraging a direct relationship with his audience.
Impact and resonance
- General sentiment: inspiring and practical. Users mentioned specific actions they would take thanks to the post.
- SMV:
- With a range of 1,400,000 views, the advertising value of this post is: €25,200 (1,400 x €18).
- With a range of 1,400,000 views, the advertising value of this post is: €25,200 (1,400 x €18).
Key Lessons
- Applicable content: publishing practical tools for immediate use generates high engagement.
- Effective CTA: Encouraging people to join your community increases engagement beyond LinkedIn.
- Differentiated visuals: visual elements that break the traditional scheme attract more attention.
If you want to see the post for yourself, You can see it here.
Analysis of Agustina Scandogliero's viral post
- Reactions: 2,112
- Comments: 44
- Shared: 379
- Scope: 600,000 views
Post content and strategy
- Emotional and current topic: the emotional challenges in remote work change connect directly with the professional audience.
- Empathic recommendations: steps such as “prioritizing emotional health” and “creating appropriate workspaces” are perceived as useful and humane.
- Professional design: the use of a PDF with headers and clear structure reinforces the professional and educational message.
Impact and resonance
- General sentiment: reflective and empathetic. The comments suggest that the content helped reduce stress associated with work transitions.
- SMV:
- Scope of 600,000 views generates an advertising value of: €10,800 (600 x €18).
- Scope of 600,000 views generates an advertising value of: €10,800 (600 x €18).
Key Lessons
- Genuine empathy: posts that recognize emotional challenges resonate deeply with the audience.
- Professional format: Well-designed PDFs not only stand out visually, but they also boost saving and sharing.
If you want to see the post for yourself, You can see it here.
Analysis of Andrés Núñez's viral post
- Reactions: 1,367
- Comments: 40
- Shared: 354
- Scope: 400,000 views
Post content and strategy
- Educational and universal: “Learning to learn” is a relevant topic in an era of continuous change.
- Clear infographic: structures such as lists and icons facilitate understanding and motivate saving.
- Credibility: his 30-year experience backed up the content, increasing his authority.
Impact and resonance
- General sentiment: educational and reflective. Many users shared personal experiences related to learning techniques.
- SMV:
- Scope of 400,000 views has a value of: €7,200 (400 x €18).
- Scope of 400,000 views has a value of: €7,200 (400 x €18).
Key Lessons
- Practical value: sharing proven and universal strategies encourages engagement.
- Professional visuals: attractive infographics increase the likelihood of virality.
If you want to see the post for yourself, You can see it here.
Analysis of Rafa Calle's viral post
- Reactions: 7,180
- Comments: 242
- Shared: 998
- Scope: 360,000 views
Post content and strategy
- Controversial topic: questioning the usefulness of the curriculum generates instant debate.
- Disruptive visual: the iceberg illustration reinforces the message in a memorable way.
- Debate generator CTA: “What should be the evolution of the curriculum?” invites high participation.
Impact and resonance
- General sentiment: reflective and disruptive. The comments evidenced an active debate between candidates and recruiters.
- SMV:
- Scope of 360,000 views It is equivalent to: €6,480 (360 x €18).
- Scope of 360,000 views It is equivalent to: €6,480 (360 x €18).
Key Lessons
- Intelligent controversy: questioning the status quo drives debate and virality.
- Visual simplicity: visual elements such as the iceberg metaphor effectively communicate complex ideas.
If you want to see the post for yourself, You can see it here.
Analysis of Manuela Villegas' viral post
- Reactions: 2,558
- Comments: 195
- Shared: 2
- Scope: 110,000 views
Post content and strategy
- Aspirational Achievement: opening an office in Miami connects emotionally with the professional ambition of your network.
- Authenticity and style: informal and close language that shows the author's unique personality.
- Natural images: Authentic photos convey positive energy and confidence.
Impact and resonance
- General sentiment: inspiring and authentic. Most of the comments highlight congratulations and support.
- SMV:
- Scope of 110,000 views generates an advertising value of: €1,980 (110 x €18).
- Scope of 110,000 views generates an advertising value of: €1,980 (110 x €18).
Key Lessons
- Celebrate Achievements: posting personal milestones inspires and strengthens the connection with the audience.
- Emotional tone: accessible and authentic language encourages closeness.
If you want to see the post for yourself, You can see it here.
Analysis of Gaby Rendón's viral post
- Reactions: 191
- Comments: 27
- Shared: 45
- Scope: 80,000 views
Post content and strategy
- Visual education: The infographic on fixed and growth mindsets turns a theoretical topic into an accessible and memorable resource.
- Personal motivation: The copy inspires reflective action.
- Practical CTA: offers a free chat, connecting the post with conversion opportunities.
Impact and resonance
- General sentiment: inspiring and educational. The comments validate the relevance of the concept.
- SMV:
- Scope of 80,000 views has an advertising value of: €1,440 (80 x €18).
- Scope of 80,000 views has an advertising value of: €1,440 (80 x €18).
Key Lessons
- Educational infographics: transforming theories into visual content reinforces virality.
- Functional call to action: connecting content with services increases impact beyond the platform.
If you want to see the post for yourself, You can see it here.
Analysis of Fabrizio González Maroso's viral post
- Reactions: 1,097
- Comments: 97
- Shared: 4
- Scope: 150,000 views
Strategy and content
- Constructive criticism: report specific flaws in the platform, using specific data (loss of 6 million pesos).
- Personal storytelling: emotional narrative that includes dates, amounts and consequences to humanize the problem.
- Proposal for change: suggests alternatives such as fintechs, showing an approach to solution that goes beyond criticism.
- Institutional engagement: includes a call to the authorities, increasing the weight and seriousness of the post.
Impact and resonance
- Predominant sentiment: shared, but solution-oriented frustration.
- SMV: €2,700 (150 x €18).
Key Lessons
- Balance between emotion and data: combining concrete details with an emotional tone resonated with the audience.
- Interaction with major brands: exposing problems of large corporations generates wide-ranging debates.
If you want to see the post for yourself, You can see it here.
Analysis of Pato Bichara's viral post
- Reactions: 474
- Comments: 66
- Shared: 38
- Scope: 300,000 views
Strategy and content
- Current topic: criticizes the lack of realism in job descriptions, something that affects both candidates and recruiters.
- Humorous language: use the term “unicorns” to describe impossible profiles, connecting with professional frustration.
- Practical solutions: offers clear steps such as prioritizing soft skills and making roles more flexible.
- Attractive visual: the image with a humorous message reinforces engagement.
Impact and resonance
- Predominant sentiment: collaborative and critical. It generated constructive reflections among candidates and HR leaders.
- SMV: €5,400 (300 x €18).
Key Lessons
- Accessible tone: Using humor and current terms increases the connection with the audience.
- Clear solutions: presenting practical alternatives strengthens the relevance of the content.
If you want to see the post for yourself, You can see it here.
Analysis of Carolina Jiménez Fuentes' viral post
- Reactions: 5,679
- Comments: 120
- Shared: 209
- Scope: 400,000 views
Strategy and content
- Use of nostalgia: references to “Friends” and Joey Tribbiani emotionally connected with the audience.
- Marketing insights: analyzes how Nu Bank uses iconic elements to link values such as friendship and good times.
- Memorable visual: elements such as the purple door reinforce emotional connection and branding.
- Constant interaction: respond to comments with professional reflections, increasing the duration of engagement.
Impact and resonance
- Predominant sentiment: inspiring and positive.
- SMV: €7,200 (400 x €18).
Key Lessons
- Popular culture: Incorporating iconic references amplifies emotional reach.
- Contextual education: explaining strategies behind campaigns provides additional value.
If you want to see the post for yourself, You can see it here.
Analysis of Franco Radavero's viral post
- Reactions: 974
- Comments: 68
- Shared: 22
- Estimated range: 100,000 views
Strategy and content
- Relatability: talks about a common problem (“reunionitis”) that resonates with most professionals.
- Practical proposal: introduces “no-meetings day” as a replicable solution.
- Vulnerable tone: the copy is personal and honest, showing anxiety and frustration.
- Authentic engagement: respond to comments with humor and strategic reflections.
Impact and resonance
- Predominant sentiment: Empathetic and thoughtful.
- SMV: €1,800 (100 x €18).
Key Lessons
- Humanity in the message: Showing vulnerability connects deeply.
- Replicable proposal: Providing clear and applicable solutions reinforces the value of content.
If you want to see the post for yourself, You can see it here.
Conclusion and comparison of SMV
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Total summary
- Total Reach (visualizations): 3,900,000
- Total SMV (€): €70,200
Common elements in viral posts
When analyzing the ten featured posts, several patterns were identified that explain their virality and how to optimize future posts. Key factors include:
- Emotional and personalized tone:
- Posts that appeal to emotions such as nostalgia (e.g. Friends), shared frustration (problems with banking platforms) or aspirational achievements (opening an office in Miami).
- Authentic and close language that reflects vulnerability or passion.
- Relevant and universal theme:
- Productivity, growth mindset, workplace innovation, and emotional issues such as stress and change are highly resonant.
- Addressing collective problems (example: “reunionitis” or poor recruitment processes) generates immediate identification.
- Attractive visual content:
- Infographics, illustrations or natural photos reinforce the message and increase the likelihood that the content will be saved and shared.
- Infographics, illustrations or natural photos reinforce the message and increase the likelihood that the content will be saved and shared.
- Clear and actionable structure:
- An opening that engages, a development that educates or inspires, and a closure that invites action (sharing, commenting, reflecting).
- An opening that engages, a development that educates or inspires, and a closure that invites action (sharing, commenting, reflecting).
- Author's active interaction:
- Responding to comments with empathy or humor extends the reach of the post and builds community.
- Responding to comments with empathy or humor extends the reach of the post and builds community.
- Strategic Call to Action (CTA):
- Open-ended questions, invitations to share experiences, or links to resources increase interaction.
- Open-ended questions, invitations to share experiences, or links to resources increase interaction.
Why some posts work better than others
- It's not always the number of reactions:
- Example: Ale Benavides' post has more reactions, but Rafa Calle's post, with a smaller reach, achieves greater resonance in specific sectors due to its disruptive content (elimination of the traditional curriculum).
- Example: Ale Benavides' post has more reactions, but Rafa Calle's post, with a smaller reach, achieves greater resonance in specific sectors due to its disruptive content (elimination of the traditional curriculum).
- Qualitative interaction:
- Comments that generate debates (e.g. post about Bancolombia) or deep reflections (Growth Mentality post) drive outreach rather than simple reactions.
- Controversy and debate:
- Posts that touch on sensitive topics or question the status quo (such as the usefulness of a resume) tend to generate more visibility.
- Posts that touch on sensitive topics or question the status quo (such as the usefulness of a resume) tend to generate more visibility.
Key facts to analyze the virality of a Post
- Total engagement: number of reactions, comments and shares.
- Predominant sentiment: Positive, neutral, or negative.
- Type of interaction: High-quality comments (debates, reflections) versus simple comments (congratulations).
- Estimated range: visualizations in relation to engagement.
- Duration of virality: posts that generate constant interaction stay relevant longer. (until months later)
Sentiment analysis and strategies for controversial posts
- Positive Feelings:
- They help build authority and build trust. Example: Post about growth mindset.
- Ideal for educational or inspirational topics.
- Negative/Critical Feelings:
- They increase virality if they generate debate. Example: Bancolombia Post.
- Recommendation: Maintain a constructive tone in the answers to prevent critical comments from detracting from the post.
- Controversial posts:
- They work best if:
- They question common practices or traditions.
- They include an alternative proposal (solutions, disruptive ideas).
- They are backed up with clear data or examples.
- They work best if:
Is it good to respond to comments?
Yes, and it's essential. The author's answers:
- They prolong the conversation and increase organic reach.
- They reinforce the emotional connection and position the author as accessible and authentic.
- They can clarify criticisms or misunderstandings in real time.
Topics covered and their importance
- Growth mindset:
- Relevant for personal and professional development. It reflects adaptability in changing environments.
- Relevant for personal and professional development. It reflects adaptability in changing environments.
- Productivity:
- A universal theme that affects all professionals.
- A universal theme that affects all professionals.
- Systemic problems:
- Example: Bancolombia. Criticizing inefficient systems with proposals generates debate and impact.
- Example: Bancolombia. Criticizing inefficient systems with proposals generates debate and impact.
- Aspirational Achievements:
- Personal celebrations such as opening an office in Miami inspire and generate emotional support.
- Personal celebrations such as opening an office in Miami inspire and generate emotional support.
- Innovation:
- Questioning traditional models such as the curriculum or the lack of work flexibility connects with disruptive audiences.
- Questioning traditional models such as the curriculum or the lack of work flexibility connects with disruptive audiences.
To tell you that there are even publications or ways of communicating that can have all the topics covered and generate all the feelings at the same time. It's something you see a lot in politics, like what happened with this image.
Final Conclusions
To viralize a post on LinkedIn:
- Connect emotionally with your audience.
- Use unique visuals that reinforce your message.
- Propose practical solutions to shared problems.
- Actively respond to comments.
- Choose relevant and current topics, encouraging debate or reflection.
Extra recommendation
Experiment with different approaches to measure what connects most to your audience: nostalgia, education, controversy, or aspirational achievement.
The key is to combine authenticity, interaction and perceived value.
After exploring these analyses and learning what makes a post truly connect, it's important to have the right tools. With Magnettu, you can simplify each stage of the process:
🔹 Generate creative and relevant ideas based on trends.
🔹 Organize your posts to maintain a consistent strategy.
🔹 Collaborate with your team to enrich the content.
🔹 Get inspired with examples and suggestions that resonate with your audience.
🔹 Monitor the impact of your posts with clear and actionable metrics.
If you want to transform your presence on LinkedIn with content that truly connects, Try Magnettu free for 7 days.
It's easy to use, intuitive, and designed to make your ideas stand out.
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