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LinkedIn isn't just a professional network, it's a space where you can build your personal brand, connect with leaders in your industry and generate job or business opportunities. But how do you write posts that actually work? In this article I will tell you:
- What to post on LinkedIn to maintain relevance.
- The ideal structure of a post and how to write with impact.
- The ideal extension and how long your posts should be.
- The power of hooks and fasteners in copywriting.
- If it's OK to use artificial intelligence to create content.
What to post on LinkedIn? Define your purpose and connect with your audience
Before you write, you must answer this question: What do you want to publish on LinkedIn for? The most effective posts have a clear purpose:
- Educate: Share knowledge, advice, or lessons learned that your audience can apply.
- Inspire: Tell personal or professional stories that connect emotionally.
- Inform: share news, trends or studies relevant to your industry.
- Generate interaction: Ask questions or invite your network to discuss current topics.
LinkedIn is a professional space where value and authenticity are the key ingredients. If your content solves problems, teaches something useful, or connects with the emotions of your audience, you'll generate an even better impact than expected.
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Hooks and closures: the key to an effective LinkedIn post
When you write a post on LinkedIn, The hook And the closing (ending) they are the pillars that determine if your publication will be a success or will go unnoticed. It doesn't matter how valuable the core content is if you don't capture attention at the start or leave an impression at the end.
Next, we will delve into what they are, why they are important and how you can successfully apply them, taking as a reference a practical example about this same blog.
What are hooks and why are they important?
The hook It's the first sentence of your post and it has A single mission: Capture attention of the reader in the first few seconds. LinkedIn only shows The first three lines Before the button “see more”, so space is limited and valuable.
If the hook isn't strong enough, your audience will pass by, no matter how relevant or profound the rest of the post is.
Types of effective hooks:
Intriguing Questions: They awaken curiosity and force the reader to reflect.
- “Did you know that more than 70% of long posts on LinkedIn lose engagement?”
Shocking facts: Startling statistics or statements capture attention.
- “90% of LinkedIn users miss opportunities for interaction because they write texts that are too long.”
Promises of value: Make it clear what they will learn or what benefit they will get from reading your post.
- “In this post I show you how to write LinkedIn posts that generate interactions and customers.”
Calls to the problem: You identify a frustration or pain from your audience.
- “Do you spend hours writing on LinkedIn and not getting results?”
Why are hooks important?
- Generate curiosity and motivate your reader to click on “see more”.
- They capture the immediate attention in a content-saturated environment.
- They define if your post will be read or ignored.
What are closures or endings and what is their function?
El locking of your publication has the objective of reinforce your main message and guide your reader to a concrete action.
It's the last contact you have with your audience and the part they'll remember the most if you do it right.
Types of effective closures:
Invitation to interact: Encourages dialogue and interaction.
- “And you? How many characters do you usually use in your LinkedIn posts? Tell me in the comments.”
Summary of the main message: Reinforce what you have explained so that it is recorded.
- “Remember, the key to LinkedIn is conciseness: less than 600 characters for more impact.”
Call to Action (CTA): Clearly indicates what the reader should do next.
- “Do you want to improve your posts? Try Magnettu free for 7 days and start creating effective content today.”
Emotional or inspirational closure: Generates a positive and memorable effect.
- “The magic of LinkedIn is in what you share and how you say it. Make your voice resonate!”
Why are closures important?
- They create a concrete action: comment, share, visit your profile or click on a link.
- They reinforce the Purpose of the post: educate, inspire, inform or sell.
- They increase the Engagement: a well-designed closure generates more interactions and visibility.
Practical example
Now let's apply the ideal LinkedIn structure using hooks, development and closure to promote this blog.
Full post
“Why aren't your LinkedIn posts generating engagement? Maybe you're making this mistake...”
Do you have a hard time getting attention on LinkedIn?
Did you know that the 90% of users miss opportunities because they don't take advantage of the two most important elements of a good post: The initial hook And the Impact closure.
Today I'll share with you how:
✅ Create powerful hooks that force the reader to click on “see more”.
✅ Write effective closures that generate interaction and guide your audience to action.
✅ Structure your post to convey value in less than 600 characters.
Quick example:
1 ️ Hook: “Are you missing opportunities with your content on LinkedIn?”
2 ️ Development: “70% of long posts fail because they don't capture attention or guide action. Use impactful hooks and close with a direct call.”
3 ️ fastener: “Do you want to improve your posts? Try Magnettu free for 7 days and transform your content.”
👉 Has it happened to you that you work hours on a post and it doesn't work? Tell me about it in the comments.
#LinkedIn #Copywriting #ContenidoEfectivo #RedesSociales
Example analysis
Initial Hook:
The phrase “Why aren't your LinkedIn posts engaging?” identify a common problem and capture attention with a direct question.
Development:
It explains the problem and offers a clear solution: using hooks, effective fasteners and optimizing the structure to obtain results. It includes a Promise of value (how to improve your content).
Impact closure:
It ends with a CTA inviting interaction (“Tell me in the comments”) and with clear action (“Try Magnettu for free”).
On LinkedIn, the key is in Capture attention quickly and Close with a clear purpose. A good hook attracts, a development provides value and an effective closure turns readers into active participants.
How to use hooks and endings from magnettu to structure your LinkedIn posts
Capture attention with a Powerful hook and close with a Shocking ending can be a challenge. For this reason, in Magnettu we have designed a practical solution: hundreds of hook and ending templates that will help you structure your posts effectively and in minutes.
How does it work? Use Magnettu in 3 simple steps:
- Open the editor in Magnettu
- You can start a post from scratch or edit one you've already created.
- You can start a post from scratch or edit one you've already created.
- Go to the hooks and endings section
- You'll find a variety of templates organized according to the type of post you want to write:some text
- Intriguing Questions to attract attention.
- Shocking facts to surprise your audience.
- Promises of value to generate immediate interest.
- Effective closures that invite interaction, summarize your idea or direct you to a specific action.
- You'll find a variety of templates organized according to the type of post you want to write:some text
- Select and customize
- Choose the template that best fits your post.
- Fill in the variable spaces with your personal ideas, specific data or your own experiences.
Why use Magnettu?
- Save time: Write effective posts in minutes with proven templates.
- Get inspired: Never run out of ideas for hooks and closures again.
- Increase your impact: use hooks that capture attention and closures that generate actions.
How long should your LinkedIn posts be? Ideal extension and key data
Although LinkedIn allows up to 3,000 characters, that doesn't mean you should use them. The key is conciseness.
The ideal length: 300 to 600 characters
Why? A post by 600 characters Take between 2.4 and 3 minutes in reading, a perfect time to capture and hold attention. In addition:
- El Attention limit of most users it's short.
- LinkedIn Ads recommends no more than 600 characters to maximize impact.
Analysis of more than 1,300 posts on LinkedIn
- When crossing the line of 500 characters, interactions are starting to decrease.
- El sweet spot It is in 458 characters, where the highest level of engagement is achieved.
Why is this happening? Long texts can overwhelm your audience. The real art lies in getting your message across in a few words.
Importance of the first characters
Remember: LinkedIn only shows The first three lines (between 70 and 80 characters). If you don't capture attention in that space, your audience won't click on “see more”.
Practical advice:
- Write a short and powerful hook in the first 80 letters.
- Utilize Simple phrases and leave space between paragraphs to make the text more readable.
Is it OK to use AI for my LinkedIn posts? Useful tool, but with your human touch
Artificial intelligence (AI) is a powerful tool for creating content, but on LinkedIn, where authenticity is key, its use must be strategic and balanced. Here's how to take advantage of it and what mistakes to avoid.
How to take advantage of AI on LinkedIn?
Generate initial ideas
AI can help you break out of creative blocks:
- It provides Relevant topics and fresh approaches.
- Suggest formats such as lists, stories, or FAQs.
Optimizes structure and clarity
- Simplify complex sentences so that they are more direct.
- Improve the flux and organize your text into short paragraphs.
- Reduce long texts to fit the ideal extension (300-600 characters).
Create attractive hooks and holders
AI can help you write eye-catching first lines with attention-grabbing questions, data, or promises.
Optimize for keywords
Find relevant terms or hashtags that improve the reach of your post within LinkedIn.
What NOT to do when using AI
Publish 100% generated content without personalization
AI texts often sound generic. LinkedIn is a professional network where your audience wants to connect with you, not with a robot.
Leave out your personal voice and authenticity
Bring your human touch:
- Tell your own experiences or anecdotes that reflect your perspective.
- Write as if you were talking to a colleague, keeping a close tone.
Using AI as an excuse to publish worthless
Posting for the sake of publishing doesn't work. Always ask yourself:
- Does it provide value to my audience?
- Do you solve a problem or answer a question?
AI + authenticity, the perfect balance
AI can streamline your creative process, but the real impact on LinkedIn comes from your Authentic voice and real experiences. Use AI as a tool to improve, not as a replacement.
Structure your success on LinkedIn
Writing good posts on LinkedIn isn't luck, it's strategy. The key is in:
- Use powerful hooks to capture attention.
- Keep a length from 300 to 600 characters to maximize engagement.
- Close with a phrase that invites action.
Remember: quality and conciseness they are your greatest allies. LinkedIn is a professional network where Time is worth gold, so it delivers valuable content in a short and direct way.
Ready to create posts that truly connect? Try Magnettu free for 7 days and discover how to simplify the creation and planning of content on LinkedIn.
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