LinkedIn newsletters are a powerful tool for sharing professional content, building audiences and positioning yourself as a leader in your industry.

Unlike regular publications or traditional newsletters, newsletters allow you to publish articles on a regular basis and send automatic notifications to your subscribers, creating a deeper connection with your network.

In this guide, we'll explore:

• How to create a newsletter from a personal profile or a company page.
• The key differences between newsletters, publications and newsletters.
• Practical recommendations to maximize your impact.

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What is a LinkedIn newsletter?

Una newsletter on LinkedIn is a set of articles published regularly on a specific topic. It offers the possibility to:

• Build an audience: subscribers receive notifications every time you post.
• Position your brand: whether personal or business, a newsletter allows you to demonstrate your experience.
• Encourage interaction: readers can comment, share and react to your edits.

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Differences between publication, article, newsletter and newsletter

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How to create a newsletter on LinkedIn
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From your personal profile
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Access the publishing tool:

• Click on Write article from the top of the home page.

• In the drop-down menu under manage, select Create newsletter.

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Configure your newsletter:

1. Name: use a clear, descriptive and attractive title.
2. Description: explains what it is about and what value it offers.
3. Frequency: choose between daily, weekly, biweekly or monthly.
4. Picture: Add a 300 x 300 px logo and a 1920 x 1080 px cover.

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‍Post your first article:

1. Write a relevant article that demonstrates the value of your content.
2. Optimize SEO by adding a title and description that include keywords.
3. Notify your network:Some text
   • LinkedIn will automatically send invitations to subscribe to your contacts.

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From a company page

Go to the administrator view:

• Access the tab Create and select Create article.
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• As in the case of the personal newsletter, in the drop-down menu under manage, select Create newsletter.

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Complete the configuration.

• Define a clear topic aligned with the interests of your audience.
• Upload high-quality images for the logo and cover.
• Post and share:
  • Post your first article to turn on automatic notifications.
  • Use the URL of your newsletter page to share on other social networks or emails.

Requirements for companies:

• The page must have at least 150 followers and a history of original posts.

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Recommendations for creating an attractive newsletter
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1. Define a clear and specific topic:
   • A consistent approach helps build reader loyalty.
2. Publish regularly:
   • Respect the chosen cadence (weekly, monthly) to maintain interest.
3. It provides value in each edition:
   • Solve problems, share trends or present analysis.
4. Optimize for SEO:
   • Use catchy titles, clear descriptions, and keywords.
5. It promotes interaction:
   • Ask questions, mention relevant people or pages, and encourage comments.
6. Measure your results:
   • Use LinkedIn metrics to evaluate clicks, interactions, and subscriber growth.

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How to make your newsletter stand out
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1. Take care of the visual design:
   • Use impactful images and avoid generic content.
2. Take advantage of the comment section:
   • Respond to your readers to encourage dialogue.
3. Expand your reach:
   • Share the URL of your newsletter on emails, social networks and other platforms.
4. Update your profile:
   • Change the “Connect” button to “Follow” to attract more readers interested in your content. This works when you become a content creator on LinkedIn.

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Exclusive benefits of newsletters on LinkedIn
 

1. Automatic notifications:
   • LinkedIn sends alerts to your subscribers when you publish new content.
2. Engaged audience:
   • By focusing on a topic, your audience is more likely to interact.
3. Easy discovery:
   • Newsletters are visible in the profile of their authors, facilitating new subscriptions.
4. Real-time analysis:
   • LinkedIn provides detailed statistics on views, interactions, and subscribers.
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Common Mistakes to Avoid

1. Lack of consistency:
   • Not posting regularly can cause you to lose interest among your subscribers.
2. Scattered topics:
   • Keep a clear approach so you don't confuse your audience.
3. Forget to optimize for SEO:
   • Without a good title and description, your content could go unnoticed.
4. Don't interact with readers:
   • Responding to comments shows that you value their participation.
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How to optimize SEO in a newsletter or LinkedIn article

Optimizing the SEO (Search Engine Optimization) of your newsletters or articles on LinkedIn allows you to increase their visibility, both within the platform and in search engines such as Google.

Remember that each of your LinkedIn articles or newsletters is indexed in search engines.

Although LinkedIn offers limited settings, using them strategically can make a big difference.
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SEO settings on LinkedIn

When writing a newsletter or article on LinkedIn, be sure to adjust these elements:
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1. SEO title:
   • This title is different from the visible title of your article.
   • Add relevant keywords that clearly and attractively describe your content.
   • Recommendation: Keep your SEO title short, ideally under 60 characters, as search engines tend to truncate longer titles.
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2. SEO Description:
   • Use this field to summarize your content in 140-160 characters.
   • It includes strategic keywords and an implicit call to action (for example, “Find out how to optimize your LinkedIn newsletter”).
   • Avoid duplicating exactly the initial content of the article.
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3. Optimized URL:
   • LinkedIn automatically generates a URL for each article.
   • While you can't customize it directly, choose an article title that reflects the main keywords, since LinkedIn will include them in the URL.
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How to set up SEO on LinkedIn
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1. Access the SEO options:
   • Once you finish writing your article or newsletter, click on the menu Manage in the upper right.
   • Select SEO settings.
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2. Add the title and description:
   • Complete the fields for the SEO title and the SEO description.
   • Save changes before publishing.
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Advanced strategies to optimize SEO outside of the tools offered by LinkedIn.
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1. Use keywords strategically
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• Where to include them:
  • Titles (SEO and visible).
  • Subtitles within the article.
  • First lines of the text.
  • Link or anchor text of URLs within the article.
• Research keywords relevant to your topic using tools such as Google Keyword Planner or SEMrush.
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2. Clear content structure

• Use captions (H1, H2) to divide your article or newsletter.
• Keep paragraphs short and easy to read.
• Use lists or bullets to highlight key points.
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3. Internal and external links

• Include internal links to your other articles or newsletters to keep readers aware of your content.
• Add external links to trusted sources, improving the perceived authority of your content.
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4. Includes optimized multimedia

• Add relevant images or videos with descriptive file names.
• Use clear descriptions (alt text) that include keywords.
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5. Take advantage of interactions

• Google and LinkedIn favor content with high engagement. Encourage comments, reactions and shares at the end of your article or newsletter.
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6. Multichannel promotion

• Share your newsletter on other social networks, your blog or email marketing to attract more clicks.
• This increases visits and search engine rankings.
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The importance of an attractive title and cover
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1. Choose an attention-grabbing title:
   • Use specific numbers, questions, or benefits. Example: “5 steps to create a successful LinkedIn Newsletter”.
   • Include the main keyword at the start.
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2. Add a visually stunning cover:
   • Use images with clear faces or actions. Images with people are 38% more likely to attract attention.
   • Recommended size: 1920 x 1080 pixels.
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Tools to improve your SEO on LinkedIn
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• Google Keyword Planner: to find relevant keywords.
• Yoast SEO (for articles replicated on blogs): If you post on LinkedIn and on your website, Yoast can help you align both posts.
• Canva: To design attractive images with optimized text.
• Bitly or custom links: To track clicks on links within the article.
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The Power of Newsletters on LinkedIn
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Creating a newsletter on LinkedIn is a unique opportunity to stand out in your industry, build an engaged audience and position yourself as an opinion leader. Whether from your personal profile or company page, this tool allows you to share high-value content and foster long-term professional relationships.
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💡 Final tip: promote your newsletter on your social networks, email signature and website to maximize your reach.
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There is no good strategy on LinkedIn that doesn't include creating content and getting noticed, that's why we invite you to Try Magnettu free for 7 days and start boosting your personal brand to give visibility to your sales, hiring, personal and professional objectives.

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