What is the LinkedIn algorithm?

‍

The LinkedIn algorithm is the engine behind your feed. It's a system that decides what posts appear, in what order, and for whom. Its objective is clear: to show relevant and professional content that encourages valuable interactions.

It is a system that classifies content to show it in a relevant and personalized way to each user. Unlike other social networks, LinkedIn prioritizes professional and quality content, avoiding giving visibility to irrelevant or viral posts that don't add value to its community.

Its objective is clear: to increase interaction between professionals and to promote useful content that enriches the user experience on the platform.

‍

‍

How does the LinkedIn algorithm work?

The algorithm follows a process in four main phases:

‍

1. Initial Assessment

When you publish, the algorithm automatically classifies your content:

• Spam: posts with excessive hashtags, external links or manipulative practices.
• Low quality: posts with irrelevant content or without professional formatting.
• Approved content: publications aligned with LinkedIn policies and with professional value.

‍

2. Interaction test

Approved content is shown to a small sample of your network. The algorithm measures initial interactions (likes, comments, shares) to assess their potential. If the interactions are positive, your post moves forward.

‍

3. Credibility and relevance assessment

In this phase, the algorithm analyzes:

• If the interactions are genuine and come from real profiles.
• The relevance of the content to the target audience.
• The quality of the comments generated (emojis or simple answers are not enough).

‍

4. Human review (for featured content)

If your publication passes the previous phases with high engagement, an editorial team evaluates if it deserves to be further promoted within the network.

‍

It is because of this lengthy process that you will surely be able to see content you made months ago that is still generating interactions and impressions long after it was published.

‍

This, accompanied by consistency, means that the lags of previous posts help the performance of your new posts directly and you find stability and constant growth.

‍

Key changes to the LinkedIn algorithm

‍

1. Priority to professional content:
   Publications that provide knowledge, practical advice or unique perspectives will have a wider reach. (Includes inspirational content from the experience)
2. Strengthening connections:
   The algorithm favors posts from first-degree connections (people you're already interacting with).
3. Rejection of personal content:
   LinkedIn penalizes personal, viral, or content taken from other social networks.

‍

The best content is the one that manages to connect people with you, a good practice is before and after publishing, dedicating yourself to commenting and liking certain posts from people who are interested in attracting attention so that LinkedIn interprets this connection and shows your content to these profiles, which help increase your first push to view the content.

‍

‍

Tricks to master the LinkedIn algorithm

‍

1. Publish quality and relevant content

• Share valuable knowledge aligned with your industry.
• Be original: Avoid copying content or using generic templates.
• Provide your perspective in each post.
• Speak from experience.
• See what content creators who are similar to you and who have connections with an audience that interests you are talking about.

‍

2. Take advantage of the best times to publish

According to data from Magnettu, these are the most effective times to publish:

• Increased engagement:
  • Sunday at 11:00 and 17:00.
  • Monday and Friday at 8:00.
  • Saturday at 11:00.
• Longer reach:
  • Friday at 22:00.
  • Saturday at 13:00.
  • Sunday at 17:00.

Adjust your schedules based on your audience metrics to maximize results.

Anyway, the best thing is consistency if you publish 5 times this week and don't do it next week, don't expect sustainable results over time.

‍

‍

3. Diversify your formats

The best-performing formats on LinkedIn include:

• Carousels: Engagement of 32%, the highest of all formats.
• Videos: They generate 5 times more interaction than simple text.
• Images: They double the impact of text publications.

‍

4. Create meaningful conversations

Ask specific and relevant questions for your audience. Example:

• What professional strategy has worked best for you this year?
• Take advantage of these comments to improve your connection with the audience.
  *Responding to comments within the first 12 hours also improves reach.
• You can add signatures at the end of your posts so that you always have a call to action that triggers actions in your post and improves user interaction.

‍

5. Actively participate

• Interact with other people's posts.
• Share relevant content with your analysis or ideas.
• Join groups in your sector and be an active part of the community.

6. Avoid penalized practices

• Don't comment on your own posts right away.
• Do not abuse hashtags (maximum 3).
• Avoid including excessive external links (place them in comments). This is a hack that is always mentioned, but we haven't seen major results in this regard.

‍

Best Practices for Staying Relevant

1. Publication frequency:
   Keep a constant frequency, but don't saturate. Posting 2-3 times a week is ideal.
2. Optimize your profile:
   Make sure your profile is complete and up to date, highlighting your skills and experience.
3. Use strategic hashtags:
   Choose relevant and specific hashtags so that your content is easily categorized.
4. Monitor your metrics:
   Use tools like magnettu to identify which formats and schedules work best.

‍

If you are looking to improve your bio, you can use our free tool here.‍‍

If you're looking to improve your headline, you can use our free tool here.

‍

Mastering the LinkedIn algorithm isn't a mystery; it's a matter of strategy. If you focus your efforts on creating professional content, interacting with your community and taking advantage of the best schedules and formats, you can optimize your reach and strengthen your personal or business brand.

Start applying these tips today and watch your impact on LinkedIn grow.

‍

If you need help organizing, ideating and creating content, we invite you to try Magnettu for 7 days completely free of charge.

‍