LinkedIn isn't just a place where you update your CV or stalk professional profiles (we've all done it, don't worry).
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It's a dynamic platform where you can connect, inspire and showcase your organization's best. But, as at any social gathering, it's not enough to show up. You need to know how to move.
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This blog is your guide so that you know how the different formats of posts on LinkedIn work, you can maximize their impact and, incidentally, stand out among so many photos of people “thinking deeply” with a cup of coffee.
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Why publish on LinkedIn?
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Posting on LinkedIn is like walking into that hipster coffee shop where all the important professionals are. You can stand in the corner with your matcha latte watching, or you can join the conversation. The choice is yours.
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By regularly sharing content, you not only gain visibility, but you build trust with your audience. Best of all, LinkedIn has a format for every type of message, so there's no excuse not to experiment.

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Here you can see the results we obtain with magnettu from the personal brand of Rafa Calle in a month. In addition to closing more than 12 monthly sales calls with their posts, without investing in paid ads or anything related.

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LinkedIn post formats
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1. Text-only posts: minimalism in action.
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This format is like sending a direct message, without embellishments. Ideal for when you want to share quick thoughts, key ideas or ask questions that invite debate.
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Advantages: direct, easy to consume and perfect for capturing attention quickly.
Advice: Keep paragraphs short and play with impactful questions or phrases. If your text looks like a thesis, no one will read it.

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Think of it like a professional tweet.

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2. Publications with images:

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If a text captures attention, a quality image ensures it. Not just any pixelated photo works here. Use clear and attractive images to reinforce your message.
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Advantages: posts with images receive more interactions, because, let's be honest, we all like good visuals.
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Pro tip: add alternative text so that everyone can enjoy your content, even those who use screen readers. Also, don't underestimate the power of a good meme (in the right context, of course).

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3. Publications with several images:

This format is like a digital photo album. Perfect for telling full stories, highlighting events, or presenting projects step by step.

Advantages: is visually appealing and keeps the audience engaged.

Advice: contextualizes the images with a narrative text that connects them. Remember, it's not a collage of your cat's birthday, so keep the approach professional.

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4. Native videos:
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Did you know that native videos on LinkedIn generate 6 times more reactions and 23 times more comments? Not surprising, because they automatically capture attention in the feed. Especially now that you can interact as if you were a reel or a TikTok with them.
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Advantages: ideal for showing emotions, explaining complex concepts or sharing testimonies.
Advice: Keep videos between 30 and 60 seconds. Add captions because, yes, most will see them without sound while they intend to work.

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5. Articles: depth with purpose
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Articles are for those times when you need more space to present ideas. Here you can show off as an opinion leader in your industry.
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Advantages: perfect for exploring topics in depth and generating meaningful interactions.
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Advice: Limit it to 1,000 words and use captions or lists to make it digestible. Add graphics or images to keep attention.

Pro Tip: Many of these graphics you make may be useful in the future for static publications. Of nothing.
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6. Newsletters:

Newsletters are like that reliable friend who always brings something interesting to the table. Perfect for keeping your audience abreast of news, achievements or reflections.

Advantages: promote loyalty and constant connection.

Advice: be consistent with the frequency. Nobody wants to wait a month for the next delivery and then receive it two days in a row.

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7. Documents: Information just a click away

This format is ideal for sharing downloadable reports, guides, or presentations. Your audience will appreciate it.

Advantages: makes it easier to access valuable information without leaving LinkedIn.
Advice: use attractive titles and highlight key points in the text that accompanies the document. If the document is long, add an attractive summary.

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8. Celebrations and awards: humanize your brand

Did you achieve an important milestone? Do you want to welcome a new member? Use this format to share special moments and connect emotionally.

Advantages: encourages interaction and humanizes your organization.

Advice: Personalize the message and use eye-catching images.

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9. Surveys:

Surveys are the digital equivalent of raising your hand in a meeting: quick, easy and effective.

Advantages: they generate interaction and collect valuable data.
Advice: ask clear questions and don't post polls every hour. Moderation is key.

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How to maximize the impact of your posts

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Model 2-2-1: The Magic Formula
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• 2 informational publications: highlight your mission or projects.
• 2 inspirational stories: connect emotionally showing impact.
• A call to action: invite your audience to act. (or compare)

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Participation and interaction
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Respond to labels
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If someone tags your organization and you don't respond, you're basically ignoring a virtual handshake. Don't be that ghost in the feed.
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What to do when you are tagged?
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• React: give it a “like” or “recommend”.
• Comment: Add value with a witty or grateful comment.
• Share: If relevant, share it with a personalized message.

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Take part in the conversations
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Don't wait to be labeled. Look for opportunities to engage with relevant publications.
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How?
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• Hashtags: find topics that match your mission.
• Opinion leaders: comment on posts by key figures in your industry.
• Interaction as a page: switch between your personal profile and your organization page.
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Recycle and reinvent content
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Do you already have amazing content on Instagram or Facebook? Give it a second life on LinkedIn. It only adapts the tone to the professional audience.
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Examples:
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• Educational: share infographics or impactful data.
• Inspiring: use testimonials or stories of impact.
• Humanizer: introduce your team or show the “behind the scenes”.
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The Power of Strategic Conversations
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Commenting on other people's posts not only strengthens relationships, but it increases the visibility of your own page.
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• Be consistent: Spend a few minutes a week interacting.
• It provides value: A well-thought-out comment can have more impact than a thousand likes.
• It generates reciprocity: You give interaction, you receive interaction. It's digital karma.

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How you will see this part is the most important in terms of your Social Selling Index. If you want to know how to calculate and improve it, we put it in our free tool.

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Additional interactive formats on LinkedIn: Live, Events and Groups

LinkedIn doesn't just offer standard posts, it also has interactive tools. LinkedIn Live, Events and Groups are formats designed to encourage participation in real time and build stronger communities.

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LinkedIn Live: connect in real time
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What is LinkedIn Live?
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LinkedIn Live is the platform's live streaming tool. It's ideal for interacting directly with your audience in real time, generating emotions and transmitting authenticity. 
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Live videos tend to generate 6 times more reactions and 23 times more comments than recorded native videos, making them a highly effective format for capturing attention.
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What do you need it for?
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• Debates and panels: organize conversations with experts or key figures in your industry to establish your authority on a topic.
• Important updates: presents news, product launches or significant milestones.
• Behind the scenes: show the human and transparent side of your organization.
• Question and Answer (Q&A) sessions: respond in real time to the concerns of your audience.
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Where do you find it?
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To use LinkedIn Live, you need to meet certain requirements (such as having at least 150 followers and an active page). You can configure it from the Administrator Tools on your LinkedIn page and use a third-party streaming tool, such as StreamYard or Restream. Here is a blog where we talk about it.
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Key type: Appoint a moderator to manage questions, answer comments, and keep the conversation flowing. Invest in basic equipment like a microphone and light to make your stream look professional.

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LinkedIn events:
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What are LinkedIn Events?

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LinkedIn events allow you to create dedicated pages for virtual or in-person activities.
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It's like a digital meeting room where you can manage records, send reminders and connect directly with your audience. They are related to live shows, the difference is that an event does not necessarily have to be a live one.
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What do you need it for?
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• In-person events: promotes activities such as conferences, solidarity walks or charity galas.
• Webinars: ideal for workshops, courses or educational talks.
• Cross-promotion: participate in events organized by others and expand your professional network.
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Where do you find it?
You can create an event from your LinkedIn page, in the Administrator Tools. Fill in the details of the event (date, time, description and format) and use tools such as Zoom or Microsoft Teams if it's virtual.
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Key type: use attractive images for the event page and customize the invitation message to attract more attendees. Remember to interact in the comments before and after the event to maintain engagement.

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LinkedIn groups:
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What are LinkedIn groups?

Groups are exclusive spaces where professionals with common interests can interact, share content and discuss relevant topics. It's like having a constant meeting with your most engaged audience.
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What do you need it for?
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• Networking: create a space where members of your industry can meet and collaborate.
• Thematic debates: promote conversations on specific topics related to your mission or sector.
• Share resources: share articles, studies, or resources exclusive to group members.
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Where do you find it?
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You can create a group from LinkedIn in the Groups. Decide if it will be public (it will appear in searches) or private (it can only be accessed by invitation).

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How to integrate them into your strategy
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1. Combine formats: use LinkedIn Live to launch an event and promote the event to a relevant group.
2. Strategically invite: When creating an event or group, send personalized invitations to key people in your industry.
3. Measure the impact: use LinkedIn metrics to evaluate the effectiveness of each format and adjust your strategy. On Magnettu you can do it with our analytics tool.
4. The best time to post: for each person this is different, but according to our analysis these are The best times and days to publish.

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LinkedIn is more than just publishing; it's participating, learning and connecting. Use these formats and strategies to take your presence to the next level.
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Give your content strategy a professional twist and try Magnettu free for 7 days.