Posting on LinkedIn at the right time can be the difference between getting hundreds of interactions or going unnoticed. But here comes the big question: Is there really a “perfect” day to post?
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The answer to what is the best day to post on LinkedIn, as expected, is: it depends.
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It depends on your industry, objective, audience and even your geographical location. Throughout this article, we'll show you key facts and practical strategies to help you find the best day to maximize reach, interactions, or clicks on this professional platform.
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Understanding the data: What day are you most active on LinkedIn?
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If we analyze general patterns, workdays (Monday to Friday) are the best for posting, since LinkedIn is a professional platform that works at the pace of office work.
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On the other hand, weekends tend to be less active, which may not be as ideal for posts aimed at obtaining immediate interactions.
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Based on the data collected:
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• Days with the most interaction: Friday stands out slightly above the rest.
• Worst day to post: Sunday, with the lowest level of activity overall.
• Average days: Tuesday, Wednesday, and Thursday are consistent in terms of reach and clicks.
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Type: While general trends are useful, the most important thing is to look at the specific habits of your audience. Use tools such as LinkedIn analytics or magnettu analytics to get personalized insights.
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What is your objective? Adjust your strategy according to what you are looking for
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Depending on what you want to achieve with your posts (reach, clicks, or interactions), the best day and time may vary. Below, we break down each case.
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1. If you're looking to increase reach
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To maximize the number of people who see your posts, the best days are Monday through Friday, preferably during business hours (9:00 to 17:00).
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Key schedules:
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• Monday, Wednesday and Thursday around 15:00.
• Fridays between 8:00 and 10:00.
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These times coincide with times when users tend to take breaks or end meetings, making them more likely to see your content in their feed.
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2. If you need more clicks
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Clicks are a valuable indicator if you share links or downloadable material. Here, workdays also dominate.
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Key days:
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• Monday and Thursday at 15:00.
• Fridays at 9:00 and 14:00.
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Important fact: LinkedIn classifies as “clicks” not only those made on external links, but also on your profile, photos and “see more” buttons.
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3. If you are looking for interactions
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Interactions (likes, comments, or shares) show the level of engagement of your audience. Friday is still the day with a slightly higher performance.
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Better schedules:
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• Monday at 15:00.
• Friday at mid-morning (between 9:00 and 11:00) and at 14:00.
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What content works best? Publications that invite reflection, question ideas, or share learning tend to generate more comments.
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Specific industries: does your industry influence the best day?
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Yes, and a lot. Each sector has different peaks of activity on LinkedIn. Here's a summary based on recent data:
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• Health and hospitals: Wednesday from 10:00 to 12:00 and Thursday from 14:00 to 16:00.
• Education: Tuesday at 11:00.
• Restaurants: Wednesday between 12:00 and 15:00, and Thursday from 9:00 to 11:00.
• Travel and hospitality: Tuesday from 10:00 to 14:00, Wednesday from 12:00 to 16:00 and Thursday from 13:00 to 16:00.
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Although the trends are clear, the recommendation is to test schedules based on your audience.
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What happens if I post on the weekend?
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Weekends have low levels of engagement and reach, but that doesn't mean you should rule them out completely. If your audience is active during this period, you could find a competitive advantage by avoiding content saturation.
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Interesting moments for the weekend:
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• Saturday morning (6:00 to 10:00).
• Sunday between 8:00 and 14:00, although engagement will be lower compared to working days.
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How to find the best time for your account
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Although these trends provide a good reference, the key is to adjust your strategy according to the peculiarities of your brand. Here's a simple process for identifying the best times for your business:
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1. Analyze your previous posts: use LinkedIn or Magnettu statistics to identify when you receive the most interactions or clicks.
2. Segment your audience: Is your content aimed at managers, freelancers or office workers? The habits of each group are different.
3. Experience: Schedule posts at different times during the week to collect data and optimize your strategy.
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Recommended tools: magnettu helps you plan, schedule and analyze your posts to identify the best moments for your account.
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There is no magic formula, but there are intelligent strategies
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Although the data shows general patterns, the only way to find the best day to post on LinkedIn is to combine these trends with specific analysis of your audience.
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If you're ready to take your LinkedIn strategy and turn it into your best marketing channel, try magnettu free for 7 days. Plan, publish and analyze your results in a professional manner.
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