What is a LinkedIn Live?

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For some time now, you have been able to broadcast live with LinkedIn Live, a tool designed to revolutionize the way you connect with your audience. As with other social networks such as Instagram or Facebook, you can broadcast live content, but with a 100% professional approach.

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Why use LinkedIn Live?

The statistics speak for themselves: reactions are multiplied by 7 and comments by 24 compared to conventional videos. Not only does this improve interaction, but it positions you as an opinion leader in your industry.

If you haven't tried this feature yet, here we'll tell you How to start step by step and get the most out of it of this powerful tool.

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What do you need to get started?

Not all profiles can use LinkedIn Live right away. Before you stream, make sure you meet these requirements:

• Have an active LinkedIn profile (personal or business).
• Have more than 150 followers or contacts.
• Comply with the policies of the LinkedIn professional community.

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How do you know if your profile is approved?

1. Create an event on LinkedIn: If the “LinkedIn Live” option appears as the format of the event, your profile is already enabled.
2. Activate creator mode: from your profile, go to your settings section and activate this function.
3. Use a third-party tool: platforms such as StreamYard, BeLive or Restream can activate the functionality after linking them to your account.

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How to stream on LinkedIn Live: Step by Step

1. Choose the right tool

There are two main ways to stream on LinkedIn Live:

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• Custom streaming (RTMP): ideal if you are looking for total technical control. You'll need tools like OBS or Zoom and configure specific parameters (720p resolution, 30 fps, H.264 encoding).

• Recommended platforms: tools such as StreamYard or BeLive simplify the process and allow you to integrate comments in real time.

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If you're new, start with tools like StreamYard for its ease of use and intuitive options.

2. Connect your account with the selected tool

• Log in to LinkedIn and access the section “Live”.

• From the chosen streaming platform, link your LinkedIn account by following the steps indicated.

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3. Plan your broadcast

Preparation is key to a successful transmission. Here are some essential points:

• Define the purpose: Is it a tutorial, an event or an interview?

• Review the settings: Check the quality of the audio, video and lighting before starting.

• Promote your event: share the publication of the event in advance on your networks, newsletters and groups.

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4. Engage with your audience

The value of a LinkedIn Live is in the real-time connection.

• Answer questions and comments.

• Encourage participation by inviting spectators to share their ideas or experiences.

• Be authentic: The audience appreciates genuine, unfiltered content.

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5. Finalize and take advantage of the recorded content

When the transmission ends:

• Click on “End transmission” on your tool.

• The video will be automatically saved to your profile or page, becoming reusable content to reach those who couldn't connect live.

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Strategies for maximizing the impact of your LinkedIn Live

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1. It offers relevant content:
   Broadcast important events, tutorials, interviews or presentations that connect directly with the interests of your audience.
2. Promote on multiple channels:
   Share the event link on your social networks, emails and professional groups. Use reminders to keep your audience in the know.
3. Measure the results:
   Evaluate video performance in terms of interactions, comments, and reach. Use this data to improve future transmissions.

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LinkedIn Live is much more than a streaming tool: it's an opportunity to humanize your brand, build relationships and stand out in your industry. Whether you're a company or a freelancer, this functionality can transform your content strategy.

Now that you have everything you need, what are you waiting for to live stream and connect with your community like never before?

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If you are interested in watching our podcast “Magnettu Talks” you have it at YouTube, or in Spotify.

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