Where do ideas come from?
In ancient times, it was believed that the muses were responsible for our creative inspiration. They, true goddesses of inspiration, were invoked to illuminate the minds of poets, artists and philosophers. However, in the modern world, where delivery times and competition rule, relying on a muse seems, to say the least, impractical.
Today's creatives and professionals need more than just waiting for that moment of divine enlightenment. They need systems, strategies and, of course, tools that facilitate the process of generating ideas. Because in the world of content marketing, “creative block” isn't an acceptable excuse.
If you've ever wondered how to keep a constant flow of ideas to post on LinkedIn and position yourself as a creator of relevant content, here are the answers.
There are no magic wands or muses involved, but there are proven methods and the backing of tools such as Magnettu, which will help you transform inspiration into action.
1. Inspiration doesn't come out of nowhere (but you can provoke it)
Ideas don't come from a vacuum. They come from observation, curiosity, and the connection between seemingly unrelated things. Have you ever heard a phrase in a movie or read an article and thought, “This would be a great topic for LinkedIn”? That's the spark.
Where to look for that spark?
- Consume a variety of content: read books, listen to podcasts or even watch conversations on social networks. The best ideas often come from connecting dots between issues that seem unrelated.
- Trends and common questions: tools like Google Trends and Quora are great for discovering what people are talking about. If the world is discussing a topic, you can contribute your vision and connect with more people.
- The day to day: personal anecdotes and lessons learned in your professional routine are powerful content triggers.
We give you an advantage: In the Inspiration Section, you can explore successful publications from other creators, analyze their impact and adapt them to your personal style. It's like having a trend radar, but one tailored to you.
2. Create content pillars (so you don't improvise at the last minute)
Imagine that your content is a building. The pillars are the bases that support it. Having clear categories of topics not only makes it easier to generate ideas, but it also ensures consistency in your message.
Common pillars for LinkedIn:
- Educational: share knowledge and answer frequently asked questions in your industry.
- Inspirational: stories of success, learning, or even failure (we all love a good cautionary story).
- Conversational: invite your audience to weigh in. Open questions or surveys generate a lot of engagement.
- Promotional: talk about your products or services, but with a focus on how they can help your audience.
Type: Use our Content Calendar to schedule posts for a full month. It includes ideas for LinkedIn and other networks, ensuring that each pillar is well represented without having to improvise at the last minute.
In addition, we have a free tool that can help you with ideas for a month's worth of content, Watch it here.
3. Analyze what works (because the data is not wrong)
If you have previous posts, you have valuable data. Analyzing the performance of your content can give you clues about what's working and what's not.
What should you look at?
- The posts with the most interactions: What topics did they touch on?
- The most successful format: Text, images, carousels or videos?
- The audience's response: Were there recurring questions or comments?
And here magnettu does the homework for you: In our Analytics Section, you can review the performance of your posts and receive suggestions based on data. So you don't have to play “try and fail”.
4. Trends are your best friend (if you know how to use them)
Talking about current topics not only shows that you're up to date, but it also helps make your content more relevant. But beware: it's not about repeating what everyone is saying, but about contributing your vision.
Where to find trends:
- Google Alerts: set up alerts for important keywords in your industry.
- Exploding Topics: detects emerging trends before they are massive.
- LinkedIn Hashtags: follow the ones most relevant to your industry and see what conversations are happening.
The best of Magnettu: also within our Inspiration section you will find relevant news for your industry and the world and with just one click you can create a post that already includes part of your opinion and vision in this regard.
5. Reuse successful content (because good ideas never expire)
You don't always need to create something from scratch. Recycling successful content is a smart way to maximize the impact of your ideas.
How to do it:
- Update: add new data or adjust the content to a more current context.
- Change the format: turn a post into a carousel, an infographic or even a short video.
- Deepen: if you touched on a topic in a general way, create a more detailed series about it.
In addition to allowing you to analyze your previous posts, our platform suggests how to reinvent them with our AI. In addition, with the Content Calendar, you can program these renewed versions to keep your audience always interested.
6. The magic of collaboration (because two heads think better than one)
Don't underestimate the power of brainstorming, whether with colleagues, friends, or even your audience. Inviting others to share ideas can open doors to perspectives you haven't considered.
Ideas for generating collaborative content:
- Organize surveys on LinkedIn to find out what topics your network is interested in.
- Conduct quick brainstorming sessions with your team.
- Invite experts from your industry to collaborate on joint publications.
7. Click and let magnettu do the work for you
What if I told you that you don't always have to break your head thinking about what to post?
With Get 1 Post Now, you only need to press a button to generate a relevant and personalized idea. Based on what we know about you and your audience, we provide you with a proposal adapted to your interests, style and the topics that most resonate with your network.
How does it work?
- AI analyzes your profile, previous posts and data about your audience.
- It gives you an idea completely written and optimized for LinkedIn.
- All with your tone of voice, because we know that authenticity is key.
But that's not all. We now have our new functionality of Hooks (hooks), designed to inspire you from the start. Hooks are those first lines that capture the attention of your audience and make them want to read more.
How to use hooks for inspiration:
- Explore the library of suggested hooks.
- Build posts based on them, adapting the topic to your perspective.
- Use these hooks to bring to life an idea that seemed “normal” or even to reinvent existing content.
LIdeas are at your fingertips
Where do ideas come from? They come from observing, analyzing and connecting.
With tools such as magnettu, you can turn inspiration into action, ensuring that you always have something valuable and relevant to share on LinkedIn.
Ready to leave creative blocks behind? Activate your creativity with magnettu and transform your content strategy. Try magnettu free for 7 days.