Hashtags are key to standing out on LinkedIn, but do they really work? The answer is a resounding yes, if you use them strategically.

It's not just about adding tags; hashtags can transform your reach, connect your team, and even boost your business strategy with advanced tools like LinkedIn Trending.

In this guide, we dive deeper into their use, explore when to avoid them, and how to integrate them into your personal and business strategy for the best results.

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What are hashtags on LinkedIn?

On LinkedIn and all social networks, hashtags work like tags that organize your content by topic.

Not only does this increase your visibility, but it also positions you in conversations relevant to your audience.

They also allow you to follow trends, create communities and highlight specific topics for your employees.

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Why are hashtags important on LinkedIn?

Well-used hashtags can help you:
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1. Increase your organic reach: you reach people outside your immediate network interested in the topics you cover in your posts.
2. Connect with your target audience: hashtags allow you to segment your content.
3. Build your brand: position your name or business as an expert on key issues.
4. Managing employee content with LinkedIn Trending: link your employees in a unified strategy with your company.

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When and where to use hashtags on LinkedIn

1. Publications

Place relevant hashtags at the end of the text or naturally within the content.

Example:
“Discover how to save time in your digital strategy. #EstrategiaDeContenido #MarketingEficiente”
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2. Long items

Add hashtags at the end to maximize visibility.

For example:
“The future of marketing is here. #TransformaciónDigital #Tendencias2024”

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3. Business page

Configure up to three relevant hashtags in the settings section to connect with interested users.

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4. Comments

Use them moderately to join relevant conversations and position yourself as an expert. As long as your comment is really profound and can generate a debate or conversation.
 

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LinkedIn Trending and hashtags for employees

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LinkedIn Trending Employee has become a key tool for highlighting authentic employee-generated content within corporate pages Life and What We Do.

Not only does it amplify the visibility of organizational culture, but it also reinforces the connection between the brand and its employees, turning the latter into active ambassadors of the company.

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However, it's important to note that this functionality is only available if your company has completed its LinkedIn page with specific employment sections, such as Life in the company or What do we do.

These tabs offer visitors a closer and more personalized view of what it's like to work in your organization, integrating photos, testimonials, and employee-generated content.

An essential part of taking advantage of this functionality is the use of activated hashtags on corporate pages.

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Activating hashtags: the first step towards LinkedIn Trending Employee

These hashtags act as tags that connect relevant employee posts to company content galleries.

How to activate hashtags on your corporate page
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1. Access the super administrator view of your business page.
2. Click on Vida or What do we do in the left side menu.
3. On the corresponding page, scroll to the section Trending employee content.
4. Click on Add a hashtag.
5. In the field Search for hashtag, enter the name of the hashtag you want to activate.some text
   • Important note: Capital letters don't affect the content being filled in. For example, #InnovaciónComunitaria is equivalent to #innovacióncomunitaria.
6. You can add up to three hashtags per page.
7. To delete a hashtag, click the corresponding button next to the hashtag name.
8. Click on Publish to save the changes.

Practical example with Boolean logic

LinkedIn allows you to use Boolean logic to customize activated hashtags. For example, if your corporate page has different areas, such as sales or innovation, you can configure the hashtags as follows:
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• For a page dedicated to sales: #XYZlife or #Saleslife.
• For a page focused on innovation: #Innovación or #Tecnología.

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Guidelines for optimizing the use of hashtags
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1. Define hashtags aligned with the brand strategy. Select hashtags that reflect your company's values and priorities.
2. Be consistent. Use the same hashtags in all corporate posts and encourage employees to adopt them in their posts.
3. Evaluate regularly. Review the performance of activated hashtags and update the selection if necessary to reflect new initiatives or trends.

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How employees can contribute to LinkedIn Trending Employee content
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The success of this functionality depends on employees strategically using activated hashtags and generating quality visual content. Here are some tips for collaborators:
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1. Use the hashtags activated by your company

Make sure to include the selected hashtags in your posts. For example, if your company promotes the hashtag #InnovaciónComunitaria, use it when sharing images, videos, or professional achievements related to that topic.
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2. Publish attractive visual content

Posts with photos and videos are more likely to stand out in the gallery.
 

Opt for high-quality images or short videos that convey a clear and professional message.
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3. Create meaningful content

To maximize interaction, post stories that reflect your achievements, projects, or experiences within the company. For example:
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• Document a corporate event.
• Share a project you worked on and its impact.
• Highlight a collaboration with your team or community.
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4. Encourage interaction
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The LinkedIn algorithm favors posts with the highest engagement (reactions, comments and shares).
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Invite your colleagues to interact with your posts to increase their visibility.

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Advanced strategies for companies

Organizations can maximize the impact of LinkedIn Trending Employee by following these recommendations:
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1. Promote a culture of content creation

Encourage employees to share posts related to their work and the company. It provides workshops or practical guides on how to use hashtags, create engaging visual content, and maximize engagement.
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2. Align hashtags with specific objectives

Each page Life or What We Do you can have a unique selection of hashtags. Use this functionality to highlight different aspects of your organization:
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• Corporate Culture: #VidaEnXYZ
• Innovation: #TecnologíaXYZ
• Sustainability: #CompromisoVerdeXYZ
  
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3. Measure the impact of galleries

Review the metrics associated with trending posts, such as reach and engagement, to adjust strategies and ensure that you're achieving your visibility goals.
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4. Manage featured posts

Although you can't manually select which posts appear in the gallery, you can influence the content by encouraging the use of hashtags and supporting posts that generate the most impact.
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Common mistakes when using hashtags

While useful, abusing hashtags can harm your strategy. Avoid:
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• Excess labels: Don't use more than 5 hashtags in a post; it may look like spam. LinkedIn recommends between 3 and 5, we tell you that the posts that have best preformed since magnettu have between 1 and 3;).
• Irrelevant hashtags: Stay consistent with the topic of your post.
• Misaligned trends: Joining trends that have no connection with your brand can damage your credibility.
  
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How to choose the ideal hashtags

To find the perfect hashtags, follow these steps:
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1. Research your audience

Identify what hashtags your ideal customers and competitors are using or following.
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2. Use a strategic mix

Combine popular hashtags like #Innovación with niches like #DesarrolloAgil to reach different audiences.
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3. Create your own hashtag

Develop a hashtag unique to your brand, such as #MagnettuTransforma, to reinforce your identity.
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4. Use analysis tools

LinkedIn Analytics or magnettu can help you measure which hashtags generate the most interactions, in the case of magnettu you'll have to use labels to be able to keep track of the types of tags you've used.
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Measure the impact of your hashtags

Key metrics include:
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• Scope: How many people see your posts that carry a specific hashtag?
• Interactions: Which hashtags generate the most comments or shares?
• Segmentation: Are you attracting the right audience?
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Make adjustments based on the data obtained. For example, if #InnovaciónEmpresarial performs better than #IdeasDeNegocio, focus your efforts on the former.
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Keep in mind that this is only one of the many variables a post can have. The ideal is to test until you find out what is actually affecting the performance of your content, be it publication schedule, hashtags, format, theme, etc.
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That's why at magnettu we created labels so that you can place all these variables in each of the posts and keep track of each of these factors.
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Master hashtags and stand out on LinkedIn

Hashtags are much more than labels; they are a strategic tool for increasing your visibility, connecting your team and building your brand. From individual publications to advanced business strategies such as LinkedIn Trending, using them correctly can make a difference in your results.

Ready to optimize your LinkedIn presence?

Test Magnettu free for 7 days and take your content and strategy in a much deeper way.

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